Marketing Strategy in Dental Practices: A Scoping Review Study

Mita Juliawati; Marta Juslily; Khalda Fathiah; Laura Emily; Thomas Aurelius; Jessica Budiono

doi:10.32793/jida.v6i2.1041

Mita Juliawati Department of Dental Public Health and Preventive Dentistry, Faculty of Dentistry, Universitas Trisakti, Jakarta, Indonesia
Marta Juslily Department of Dental Public Health and Preventive Dentistry, Faculty of Dentistry, Universitas Trisakti, Jakarta, Indonesia
Khalda Fathiah Dental Education Study Program, Faculty of Dentistry, Universitas Trisakti, Jakarta, Indonesia
Laura Emily Dental Education Study Program, Faculty of Dentistry, Universitas Trisakti, Jakarta, Indonesia
Thomas Aurelius Dental Education Study Program, Faculty of Dentistry, Universitas Trisakti, Jakarta, Indonesia
Jessica Budiono Dental Education Study Program, Faculty of Dentistry, Universitas Trisakti, Jakarta, Indonesia

DOI: https://doi.org/10.32793/jida.v6i2.1041

Abstract

Introduction: Knowledge and skills required for a dentist to be able to manage dan promote their dental practice are not only clinical skills but also managerial skills. One of which is the marketing and its strategy. Marketing need to be implemented in dental services. Objective: To determine the marketing strategies in dental services. Method: The research design used for this manuscript is literature the review. The selection criteria for the articles are experimental and cross-sectional studies. Articles were obtained using electronic databases Google Scholar with the keywords "dental services marketing" AND "marketing strategy" AND "advertising in dentistry" AND "dental practices" AND "dentist patient" AND "social marketing" AND "marketing platform" AND "social media or twitter or instagram or facebook or website”. Result: A total of 367 articles were identified after screening and removing duplicates, 11 journals met the inclusion criteria. These studies mainly covered the field of dental education and research on marketing strategies through social media in various countries. Conclusion: Social media is one effective marketing strategy in attracting patients to come to dental clinics. However, in some studies, social media is considered to have less influence on patients' considerations choosing a dentist. Social media platforms preferred by dentists as marketing platforms are LinkedIn, Facebook, Instagram, Twitter, and WhatsApp. One critical issue in the use of social media is related to ethical and privacy perspectives.

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